The Indian Premier League (IPL) media rights for the 2023-27 year old created a lot of buzz recently as it sold for over Rs 48,000 crore. The current cricket franchise league is a 10-team affair and there are discussions that it could be a 94-match affair in the coming seasons. BCCI Secretary Jay Shah responds to growth after e-commerce of media rights. “That is the part we have been working on. Let me tell you that from the upcoming ICC FTP calendar, the IPL will have a two and a half month window so that all the top cricketers internationally can participate. We have had discussions with many committees such as the ICC, ”Shah told the PTI news agency.
With the IPL likely to get a bigger window, it could mean that the international calendar could squeeze further. Former Pakistan cricket team captain Shahid Afridi responded to the news recently.
“It simply came to our notice then. It is about economics. Your largest market in India. What they say, it will be done and it will happen that way, ”Shahid Afridi said on a presentation titled ‘Game Set Match’ on SAMAATV’s YouTube channel.
In the IPL media e-auction rights Disney Star retained telecast TV rights with a bid of Rs 23,575 crore. “I am pleased to announce that STAR INDIA has overtaken Indian TV rights with their bid of Rs 23,575 crores. The provision is a direct testament to BCCI’s organizational capabilities despite two years of pandemic, ”BCCI secretary Jay Shah wrote in a tweet.
“Viacom18 bags of digital rights with a net worth of Rs 23,758 cr. India has seen a digital transformation & the sector has endless potential. The digital landscape has changed the way cricket is viewed. is a big factor in the development of the game. & Digital India vision, ”Shah confirmed in another tweet.
Reliance’s Viacom18, received claims for package C with a total value of Rs 3,258 crore. As a result, Viacom, which also received claims for Package B with a payment of Rs 20,500 crore (Rs 50 crore per match for 410 matches), ended up paying Rs 23,758 crore for every bouquet of digital rights. .
Package D, which includes claims for the rest of the world, was won for a total of Rs 1058 crore.
In the end it was BCCI who made its way to the bank, buying a total of Rs 48,390 crore for reasons A, B, C and D.
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