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Generation Z Doesn’t Shun the Media, Want to Feel Acknowledged: Study

It is clear that Gen Z does not source news in the same way as older generations. Traditional media is written in favor of social networks, much to the dismay of industry professionals. But that does not mean they are turning their backs on the news altogether, according to a new American study. Media outlets often report that members of Generation Z – teens born between 1997 and 2010 – are losing interest in newspapers and television news. So much so that some worry that they are losing interest in the news. But that is not the case, according to a recent study by the News Media Alliance.

The American Chamber of Commerce surveyed more than 400 Americans between the ages of 21 and 29 about their media use habits. Most of them (51%) check the latest news daily, but not in the same way as their seniors. They want to get their news from social networks (80%) and on the internet (58%). They go-to? Short format formats, designed to read (and even see) on a smartphone. “Gen Z is constantly hooked on news as they browse through social media, open notifications from news outlets and share things with their friends,” the report said, quoted by The Press Gazette. .

Traditional print and radio media do not prevail over highly connected audiences. Less than a third of Gen Z America covers current events through national newspapers, such as The New York Times, or radio. They even like podcasts, as previously reported by a study from the Pew Research Center.

Young people are finding the media that portrays them

Disconnecting between traditional media and young audiences is also evident in terms of what makes the news. Gen Zers wants the news to highlight their concerns, specifically about social justice. Do not expect to defeat them by telling them about the umpteenth iPhone or the current crush of a famous celebrity. Instead, they would rather read about climate change, women’s rights or US health care reform. “Gen Z wants to see themselves featured in their news, and they want to feel accepted,” said the News Media Alliance.

The US business community also advises media professionals to change the record when it comes to writing this vision, often labeled as elusive, social media addict, lazy and even lazy, according to some online sources. But 46% of Gen Zers surveyed by the News Media Alliance believe that these misconceptions are unfounded. “Instead of throwing them away when their passions or desires seem impossible, try to correct them as well. They are not ‘off paper napkins’; they are ‘mindless,’ ”he observed.

And doing so makes money worthwhile. Gen Zers said they are willing to pay for quality news. Even if it is local, according to one-third of the American population. The six-month free trial will encourage them to sign up for a subscription, as recommended by someone close to them to support a particular media-based business plan. This is good news for online media websites, which strive to convince their readers to get their hands on their pockets. Many are reducing the amount of content they offer for free on the internet, opting for a paid wall or a freemium template. “Gen Z is an up-and-coming news subscriber, and news agencies must be prepared to raise their profits to attract and retain them as loyal readers,” said Rebecca Frank, Vice President Media Alliance News Media, research and insights. “Not only. By the news; it has to be the whole package.”

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