Following the devastating celebrations of the past two years of Covid-19, this year’s Cannes Film Festival promises a return to the traditional wildlife festivals and big talk shows. “There is a real Euphoria… people want human contact,” Romain Benichou of the Century 21 rental company told AFP. But buying your way into the best festivals is not cheap, with the most beloved villages going for 400,000 euros ($ 421,000) for two weeks of the event.
That is a small price to pay for film mogul and big brands who love to touch the shoulders with the shining actors of the world’s most beloved film.
That is true even after the 2020 announcement was canceled due to Covid, and last year it was forced to move forward under strict health regulations which meant the parties were much quieter.
Even back to normal this year, the French Riviera hopes to enjoy a windfall.
The 2019 edition estimates that it has generated 196 million euros ($ 206 million) for Cannes as it welcomes 125,000 celebrities and 12,000 filmmakers.
That created 90,000 night shifts and 2,200 jobs during the event, according to local officials.
They were not given the seats for 2021, but with less US and Asian representatives and participants under the Covid-19 masks and daily tests, they almost certainly have dropped a lot.
Things are looking up, though. “We don’t have to go back to the budgets of five or six years ago, but our recovery,” said Stephane Grosso, head of the Nice Terre d’Evenements-based event center, adding that he recently returned from explore a village. for an “important influencer”. “It has changed a lot because last year was not bad,” he added.
A sour note for those who facilitate the wealthy will be the needs of the Russian people. The conference has made it clear that Russian-related citizens are not welcome at the festival or the corporate market that operates next to it.
A spokesman for the product said that “few Russians without links to the government or the public sector” will be there this year, compared to hundreds of cultures.
“There are always one or two Russians holding a big party on the beach,” Grosso said. “But the return of the American people will make it better.” The promise of Americans also includes Magnum ice makers, one of the festive sponsors, in a chipper mood and they host a private beach party on May 19 featuring singer Kylie Minogue to celebrate.
“There are all great composers this year in Cannes,” publisher Frederic Henry gushed. “Not only Tom Cruise … but also Disney and Netflix.”
Liberty Yachts, a rental company, said two ports in Cannes were “full to bursting”. “American customers like to rent big private boats during the holidays – it’s more expensive than a big hotel,” said owner Fabrice Viard. Not of any room in hotels.
Such a question, Viard said, that even an old Miss France was unable to secure a room and was forced to book a place in St Tropez, an hour away.
“There is no hotel room or Airbnb left in Cannes,” he said.
(Except for the title, this story has not been edited by the NDTV staff and is published from an integrated feed.)